There aren’t enough perfect Rolex replica watches to go around. Some cynically assume that the brand is artificially restricting supply to supercharge demand, but the watchmaker has always emphatically denied it. Now, Rolex is backing up their position that they really do want to put a watch on your wrist with the announcement of new and even temporary production facilities.

What does this mean for watch lovers?

How and when is Rolex boosting production?

Swiss movements Rolex fake watches doesn’t disclose its production figures, but it’s guesstimated and widely accepted that the brand’s current capacity is around 1 million units per year. That’s what’s coming out across its major facilities in Geneva (assembly and administrative), Biel/Bienne (movements), Plan-les-Ouates (cases and bracelets) and Chêne-Bourg (dials, bezel inserts, gems). Those places are all in Switzerland, of course.

It’s been previously rumored and reported that plans for a large new facility were underway, but UK high quality replica Rolex watches hadn’t confirmed. The company has finally commented on the new site as well as temporary ones. The longterm investment is a $1 billion-plus facility in Bulle, Switzerland, that is said to be about 1 million square feet (~100,000 square meters). It’s expected to create 2,000 new jobs — but it won’t be up and running until 2029.

What’s happening until then?

In the meantime, display cases sit awkwardly empty in cheap Rolex copy watches boutiques and customers on long waitlists take their frustrations online. So Rolex is also setting up temporary facilities for the short term. Though still at the pre-construction phase, there’ll be a site in Villaz-Saint-Pierre that will start operating in 2024 and production at a Romont facility is expected to start in 2025. A third site in Bulle is for recruitment.

Top replica Rolex watches’ statement: “The new production site in Bulle, just like these three temporary installations, will allow Rolex to expand its production capacity, support growth and meet ever-increasing demand.”

Will steel Rolex sport watches be easier to get?

The answer is, presumably, eventually. That’s Rolex’s entire point, after all: to better meet demand. But production increases aren’t starting immediately, and it’ll take time for 1:1 super clone Rolex watches to hit boutiques even once the temporary factories are in action.

In case you weren’t aware, the most sought-after AAA Rolex replica watches (steel sport watches) have been increasingly scarce for years. It’s a situation that was exacerbated by production interruptions in 2020, but which started well before. The result has been that you either have to wait a long time (often years) or buy for much more than retail prices.

What does it all mean for me right now?

The effects of increased production will likely be felt gradually in the market. That could be as early as around 2025 when the first temporary factories will be in operation. The good news, though, is that there are signs that peak Rolex scarcity has already passed. The highest secondhand prices have started to come down and new 2023 fake Rolex watches are, anecdotally, a little more available.

That being said, the brand certainly benefits from high demand and replica Rolex watches for sale will no doubt remain sought-after, so Rolex retail prices will continue to increase yearly. But current market trajectory combined with a production increase should start correcting the current extreme imbalance, and that’s welcome news for a lot of hungry watch fans.

It’s official. Starting this month, Rolex will sell you pre-owned high quality Rolex replica watches.

For the first time, the 117-year-old company plans to offer official certification for its pre-owned watches. It’s a major, and unexpected, move from the brand at a time when best UK Rolex fake watches are harder to get than ever.

If Rolex itself gives perfect replica Rolex watches the thumbs-up, that’ll be good enough for just about anyone — but there are yet many points in need of clarification regarding how the Certified Pre-Owned (CPO) program works and how it’ll shake out in practice.

What We Know About Rolex CPO So Far

We hope for more salient details soon, but here’s what we know.

How does the Rolex Certified Pre-Owned program work?

Watches that Rolex has certified will receive a guarantee card and a seal similar to the famous green seal accompanying new Swiss made Rolex copy watches. They’ll also come with a two-year international warrantee (new cheap Rolex replica watches have a five-year warrantee). The program applies to secondhand watches more than three years old.

Where can I buy a Rolex Certified Pre-Owned watch?

Initially, starting in December 2022, they’ll only be available in Bucherer boutiques in six countries: Switzerland, Austria, Germany, France, Denmark and the UK. (Sorry, USA and everywhere else — MoonSwatches will be easier to get.) The program will be available to other official retailers starting sometime in the spring of 2023. You can already see Certified Pre-Owned luxury super clone Rolex watches on Bucherer’s website, but they’re not available to buy directly online.

How will Rolex price its pre-owned watches?

It’s already a remarkable and awkward situation to see the retail price for a watch alongside an empty case — next to a pre-owned model of the same watch priced for more. Pricing pre-owned 1:1 replica Rolex watches is tricky and involves a number of variables. Initial pricing on the Bucherer website appears to follow the market, but the brand now has a lever of greater influence in it.

Why is Rolex doing this now?

“To bring added value to the existing supply of pre-owned Rolex watches” is the brand’s characteristically opaque and diplomatic statement. Naturally, Rolex isn’t overtly calling attention to the rampant secondhand market that’s been rather out of control in recent years — and if Rolex likes one thing, it’s control. This move seems like a way to combat prices and insert Rolex’s voice directly back into the conversation.

It also gives the brand a chance to benefit further from the demand it’s apparently unable to meet with supply of new AAA fake Rolex watches.

What We Don’t Know Yet

There are yet many unanswered, burning questions many enthusiasts have that aren’t addressed in Rolex’s press release.

What is the actual certification process?

Are watches sent to Rolex or inspected on site? Can you walk into a dealer and sell or trade in your Rolex right then and there? Will certified China Rolex replica watches also be serviced? We’ve got to assume that the brand has thought these issues through carefully, but it remains to be seen how the program will be put into practice. Rolex also loves rules: there’ll surely be a range of circumstances that disqualify a watch from certification, but these details are yet to be disclosed.

How will vintage watches be treated?

Vintage Rolex collecting is very much a world of its own. If, for example, the certification includes servicing with the likes of replaced parts and polishing (as is included with standard Rolex servicing), it’ll still leave a healthy niche for existing dealers to offer services that leave 2022 Rolex fake watches sharp, original and correct — they want that precious patina!

Sometimes even if, say, a watch’s hands or dial are authentically Rolex, collectors seek original (as opposed to replacements, even if they’re from the company itself) — and there’s not much indication of how Rolex will handle this.

What effect will it have on the existing pre-owned Rolex market?

Paul Altieri owns Bob’s Watches, one of the biggest pre-owned Rolex sellers online, with its own well established authenticity certification program. He feels that he’s still able to offer value by selling online.

“I’m still going to bet on the internet, when it’s all said and done,” he told Gear Patrol. It’s safe to presume that wholesale replica Rolex watches won’t be taking sales online anytime soon.

Some speculate that existing pre-owned dealers will need to lower prices in order to compete — and that could consequently bring the Rolex price bubble back down to earth and under control a bit.